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NewThemes coded while you field

From brief to debrief,
in days.

Multi-day qual that respondents actually finish. Coded themes waiting when your client asks.

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No app to install · Any phone · Live quotas

Studies / Oat drink concept

Overview

Live · Day 3 of 7
MAJORISA
Share with client

Live now

17

respondents on the board

Completion

70%

Day 3 of 7

Media captured

198

photo · video · voice

Themes found

8

AI-coded, reviewed

Completes by day

Target 90%
D1
D2
Today
D4
D5
D6
D7

Live activity

Streaming
  • Sam sent a voice notenow
  • Ria rated concept B 5/52m
  • Jon uploaded a video diary4m
  • Maya finished Day 36m

Emerging themes

Premium cue10
Ease of use8
Price worry6
Fits routine6

Verbatim of the moment

“Opened it one-handed, first go.”
Jon · Day 3Ease of use
9:41

Day 3 of 7

Hi Maya

0%

Today’s tasks

Rating scalesOpen-endsStimulus testsVideo diariesVoice notesIn-home photosAI themesLive quotasClient exportsMulti-languageRating scalesOpen-endsStimulus testsVideo diariesVoice notesIn-home photosAI themesLive quotasClient exportsMulti-language

One platform.
Brief to debrief.

01 · Design

Build the guide in minutes

3, 5 or 7 days. Ratings, open-ends, stimulus, video.

Studies / Oat drink concept

Discussion guide

Live · Day 3 of 7
MAJORISA
Share with client

Day 1

4 activities · ~20 min

Day 2

0 activities · ~20 min

Day 3

3 activities · ~20 min

Day 4

5 activities · ~20 min

Day 5

2 activities · ~20 min

Day 2

First impressions

Add activity
Drop an activity

Study settings

Length
5 days
Respondents
24
Time per day
~20 min
Languages
EN · ES · DE

Invite link

colab.to/oat-concept

Opens on any phone

02 · Field

Respondents join from one link

No app to install. Any phone. Just today’s tasks.

9:41
Day 4 · Video diary 0:00

I keep it right by the kettle…

Show us where it lives at home

03 · Monitor

Watch every complete, live

Quotas, progress and devices as they happen.

Studies / Oat drink concept

Respondents

Live · Day 3 of 7
MAJORISA
Share with client
100%

Oat drinkers

12/12

75%

Dairy switchers

9/12

75%

Lapsed buyers

6/8

Search people
RespondentDeviceProgressActiveStatus
MAMaya R.Oat drinkers iPhone1hIn progress
JOJon T.Dairy switchers Android2hIn progress
RIRia K.Oat drinkers iPhone3hIn progress
SASam O.Lapsed buyers iPhone4hIn progress
LELeo P.Dairy switchers Android5hIn progress
ANAna V.Oat drinkers iPhone6hIn progress
DEDev N.Lapsed buyers iPhone7hIn progress

04 · Debrief

Themes coded before the debrief

AI groups the verbatims. You refine and export.

Studies / Oat drink concept

Themes

Live · Day 3 of 7
MAJORISA
Share with client

Incoming verbatims216 coded

“Opened it one-handed, first go.”

Jon · Day 3 Ease of use

“The colour feels premium straight away.”

Maya · Day 2 Premium cue

AI summary

Pack finish reads as premium. Price is the main hesitation for lapsed buyers.

Codebook

Premium cue10
Ease of use8
Price worry5
Fits routine4
Export for client

Feels like an app.
Finishes like one.

Short daily tasks on the phone they already use. So they come back every day.

9:41

Day 1 · Question 2 of 5

OAT
Concept B

How appealing is this pack?

Not at allVery
Next

Tap to rate

9:41

Day 3 of 7

Hi Maya

0%

Today’s tasks

Finish the day

9:41

Day 5 · Voice note

Tell us about this morning’s coffee.

0:00

Recording · auto-transcribed

Just talk

Everything the
debrief needs.

Premium cue1

“premium”

Ease of use1

“one-handed”

Price worry1

“is it pricier”

AI themes, not tag soup.

Verbatims sorted as they land. You stay in control.

Hello

Field in any language.

One guide. Every market. Answers side by side.

Every answer in context.

Photos, video and voice sit next to the question.

Export for client

Client-ready in one click.

Verbatims, codes and media. Not a CSV dump.

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Private by design.

Consent, privacy requests and cookie controls built in.

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